Tourism Sustainability Commitment

Tourism Industry Aotearoa (TIA) championed the aim to see every tourism business committed to sustainability by 2025.

Their Vision:

Leading the world’s most sustainable tourism industry
Kōkiritia ngā mahi tāpoi ki te ao 

Their Purpose

Shaping tourism for the benefit of Aotearoa and our people
Waihangatia te tāpoi, hei painga mō Aotearoa whānui 


Four pillars of sustainability:

  1. Environmental: Tourism strongly contributes to protecting, restoring and enhancing New Zealand’s natural environment and biodiversity
  • Restoring Nature – contribute to protecting and enhancing Aotearoa New Zealand’s environment, including water, biodiversity, landscapes and clean air
  • Carbon Reduction – act urgently to contribute to Aotearoa New Zealand’s transition to a net zero carbon economy
  • Eliminating Waste – take responsibility for the entire life cycle of products and services we use and ultimately eliminate the waste associated with these.
  1. Community: New Zealanders understand, support, shape and benefit from tourism operating in their communities.
  • Employer of Choice – attract, support and develop the workforce we need to flourish and succeed.
  • Community Engagement – actively and positively engage with the communities in which we operate, taking a leadership role to champion causes that are important to the community.
  • Sustainable Supply Chains – have socially and environmentally sustainable supply chains.
  1. Visitor: New Zealand provides world-leading experiences for both international and domestic visitors.
  • Visitor Satisfaction – strive to always meet or exceed visitor expectations
  • Culture and Heritage – embrace Aotearoa New Zealand’s culture and heritage as part of delivering a unique and authentic visitor experience.
  • Visitor Engagement – engage with visitors about how to be great travellers within Aotearoa New Zealand.
  1. Economic: Tourism delivers opportunity and prosperity across the New Zealand economy.
  • Resilience We focus on long term business performance and resilience
  • Investment We invest to create value, opportunities and to drive sustainable practices.
  • Innovation – innovate to solve problems, create new ways to do things and increase productivity.


Sustainability & Governance

Over the last twenty years, sustainability has moved from being a grass roots movement in New Zealand organisations to executives and directors now increasingly having a economic responsibility for it.

  • Sustainability is becoming embedded into business strategies and  practices

  • As a result, there has been a rise in dedicated sustainability roles within businesses.

  • So how do tourism companies fulfil sustainability responsibilities? Great leadership is a good way to start.

The following charts highlight the growing importance of sustainability as a business consideration.  Access the entire report HERE

Sustaining Happy Customers

Customer experience and customer service have never been more important.  While the tourism industry is still not operating in a ‘business as usual’ model, the tourist dollar is highly sought after.  In 2020, adapting to an altered landscape yet continuing to deliver great customer experiences can help businesses drive loyalty and revenue in the long run.

Consumers are influenced by

  • industry standards,

  • traveller reviews and

  • Word of Mouth feedback

A provider’s willingness to engage with quality type ratings and their ability to showcase these to prospective users can potentially facilitate economic sustainability.

INDUSTRY DRIVEN: A Qualmark logo is a seal of approval that signifies a company’s experience is one of the most high-quality experiences New Zealand has to offer.

An onsite assessment is conducted by a tourism expert, providing the businesses with feedback, ideas and opportunities to ensure the customer experience is constantly improving.

Only businesses that are delivering a quality sustainable experience, who have undergone an independent safety check, and showcase true New Zealand hospitality, are recognised through a Qualmark award.

A business displaying a Qualmark award means you can book with confidence and peace of mind that the experience you are choosing is one of the most trusted and sustainable experiences in New Zealand.

Find out more about Qualmark HERE

CUSTOMER DRIVEN: Tripadvisor is an online travel platform, referred to by hundreds of millions of travellers each month seeking information to assist them to make decision regarding tourism choices.

Travelers across the globe use the Tripadvisor site and app to browse more than 859 million reviews and opinions of 8.6 million accommodations, restaurants, experiences, airlines and cruises.

Whether planning or on a trip, travellers turn to Tripadvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. Tripadvisor is available in 49 markets and 28 languages.

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