Alumni Profile: Sarah and Craig launch Engaged Media

Social media superstars and QRC Alumni, Sarah Dartnall and Craig Campbell, have built the second most influential brand on Instagram promoting New Zealand.

Now the dynamic duo have started their own business, Engaged Media, and are helping restaurants, tourism operators and the like, take their social media to the next level.

We asked Craig and Sarah a few questions to find out more about about their exciting new venture!

Tell us a little about Engaged Media

Engaged Media is a social and digital media marketing company. We work closely with businesses to enhance their social media presence and focus on improving brand awareness. We use our knowledge and experience gained from growing our own Instagram audience to truly impact a business’s top line. Our passion for photography plays a big part in our day-to-day operations, creating photo and video content for our clients.

What do you love about your new role?

The opportunities for travel have to be the best part. We have adventured to some incredible New Zealand scenery capturing the best images we can. There is something about doing what you love, but it being profitable at the same time. Being your own boss is also a perk.

How does your Diploma help you in your current role?

The series of events that have occurred in the past few years, which have been a direct result of studying at QRC, have brought us to where we are today. We do believe that if we hadn’t made the choice to move to Queenstown, and followed roles in hotels around New Zealand and Australia, we wouldn’t have been influenced by the people and places to do something this fulfilling. A big advantage we gained from our time at QRC is our confidence and networking skills.

Advice for students starting out?

A bit cheesy, but put yourself well out of your comfort zone every day. We have learnt to thrive off the uncertainty that comes with starting a business instead of falling back into a secure routine. The value of relationships with people is real, and will affect everything you try to do. Lastly, travel and explore. Those moments seem to be where the best opportunities present themselves!

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